Chef Jacob Croom

My Friend Fernando is a tortas y mas pop up, dinner series, and private event catering service by Chef Jacob Croom. Jacob has been working in Bay Area restaurants and corporate dining for more than 11 years including Alta CA, Kronnerburger, Tartine Manufactory, and Salesforce


Jacob started My Friend Fernando as a way to explore his Mexican and Greek heritage while experimenting with his own style. Fernando is a family name, starting with Jacob's great grandfather and ending with his own son, Brooks Fernando. His grandfather Fernando, who briefly owned a restaurant in East LA, is an impressive figure in his life and his commitment to his family, work, community and overall love of life are exactly what pushed Jacob to put himself out there creativity with this pop up and dinner series. Running his own business means Jacob can spend more time with his son, who at two years old already loves food and cooking.


Collaboration is at the core of My Friend Fernando - working with other chefs, bakers, purveyors, food industry professionals, and friends. Previous catering clients include Institute of Contemporary Art San Francisco, Outsidelands, Lobby Capital, The San Francisco School, Pt.2 Gallery, among many private clients for weddings, birthdays, and more.